The applications of Generative AI in streaming are seemingly endless, but what are specific ways that AI can make streaming content more discoverable, more personalized, more engaging, interactive, and more effective for advertisers in leveraging targeted content to reach the right customers? Microsoft's Andy Beach, Vecima's Paul Strickland, mireality's Maria Ingold, Alvarez & Marsal's Ethan Dreilinger, and Reality Software's Nadine Krefetz explore the possibilities in this clip from Streaming Media Connect 2024.
17 Dec 2024
"Everyone's trying to figure out new revenue streams and where that goes," says Play Anywhere CSO Pete Scott, who expects to see more niche sports leagues and betting, and creator economy content driving growth for targeted audiences in 2025, while Fox TV Stations' Stephen Brown sees sweepstakes betting, second-screen experiences among other areas primed for explosive growth as they reveal all this and more in conversation with Ring Digital's Brian Ring at Streaming Media Connect 2024.
16 Dec 2024
Interactive streaming sounds great on the face of it—lean-forward experiences offer levels of engagement that passive viewing can't compete with. But according to Parks Associates' Jennifer Kent, survey data reveals that consumers have privacy concerns, don't want their shows interrupted, and voice other likes and dislikes when it comes to interactive streams. Meanwhile Bulldog DM's John Petrocelli discusses what is working with interactive live streams and predicts new revenue opportunities will ignite much more activity in the interactive streaming space in this discussion with Ring Digital's Brian Ring at Streaming Media Connect 2024.
12 Dec 2024
How do you define Quality of Experience (QoE) and Quality of Service (QoS) in live and on-demand streaming, and what are the key metrics for measuring them? IMAX's Abdul Rehman, YouTube's Sean McCarthy, SVTA's Jason Thibeault, and PADEM Media Group's Allan McLennan discuss these topics in this clip from Streaming Media Connect 2024.
10 Dec 2024
SGAI is an ad-insertion technique that combines the advantages of CSAI and SSAI. This approach allows for more targeted ads and better technical delivery. It's part of an industrywide effort to standardize the ad-insertion process in which the server and client video player share the responsibility of ad insertion.
02 Dec 2024
AI is the buzz term of 2024, and indeed, tech companies have put a lot of resources and commitment into adding or improving AI components in their products and services. The term AI covers a wide swath of technologies, but for this column, I'll focus mainly on generative AI, or services that can generate human-like output based on input that we humans provide.
02 Dec 2024
In edtech, the demise of third-party cookies may be even more dire than in ad-supported streaming, since course websites are typically designed with third-party integrations that deliver crucial elements of the curriculum and traditionally rely on cookies to allow seamless cross-domain integration.
02 Dec 2024
Not every new customer has the bank to buy all new gear. It's typical to buy used gear, get it running, and then upgrade only as the need and cash flow dictate. But a challenge comes with using older NDI gear.
27 Sep 2024