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2013 Online Video Executive Prediction: Harmonic

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One of the greatest challenges that content providers face today is the cost-effective delivery of an ever-increasing amount of multiscreen content. At Harmonic, we are deeply invested in nurturing new delivery technologies that promise to bring simplicity, efficiency, and high video quality to multiscreen workflows.

One such technology is the new HTTP streaming standard MPEG DASH. DASH offers a single delivery format for high-quality streaming of multimedia content over the Internet, and we believe it will be crucial in helping content providers bridge the gap from traditional broadcast to next-generation multiscreen services. Harmonic helped accelerate adoption of the standard by supporting the first live, public MPEG-DASH trial at the 2012 London Olympic Games with European broadcaster VRT, and powered the first commercial DASH deployment alongside Nagra and Abertis Telecom. Given the success of Abertis’ new service, we expect the number of DASH-based OTT multiscreen service deployments to dramatically increase in 2013.

On the horizon, the upcoming HEVC standard promises to lower bandwidth requirements by as much as 50 percent. This could potentially allow increased OTT offerings with flat bandwidth requirements, with great implications for the economics of multiscreen services.

We believe 2013 will see further growth and widespread adoption of multiscreen technologies, as these and other technologies allow operators to more cost-effectively roll out new OTT and multi-platform services.

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