IBC 2024: Gracenote Exhibits New Watch Prompts Dataset That Drives Audience Tune-in and Engagement
Gracenote, the content solutions business unit of Nielsen, has launched Gracenote Watch Prompts, a new dataset that equips global video platforms and services with interesting facts about TV programs and movies to influence consumer viewing decisions. Designed to be paired with viewer preference and consumption behavior data, the new offering enables customers to deliver more personalized viewer experiences resulting in increased audience tune-in and time spent.
According to Nielsen’s 2023 U.S. Streaming Content survey, 74% of consumers either don’t know at all or only have a vague idea about what they want to watch when starting a streaming session, meaning a large majority are making on-the-fly viewing decisions. Furthermore, fewer than three in 10 feel that recommendations are useful in helping them find compelling content. As video platforms and services seek to monetize viewers through engagement, effective content discovery and personalized promotion are more important than ever.
Gracenote Watch Prompts complements both basic program metadata and Video Descriptors with additional information on individual TV programs and movies to drive viewer consideration. Developed using a combination of Gracenote’s unmatched machine-learning capabilities and human editorial expertise, the solution presents the following:
- Critical facts: Prominent award wins and praise from renowned TV and film critics, providing evidence of content quality
- Talent spotlights: Showcases popular actors and creators to appeal to viewer preferences
- Content comparisons: Analogies based on thematically similar content presenting new frames of reference
For example, the information page for the TV show “Succession” could highlight its 13 Emmy Award wins, including two in the prestigious “Outstanding Drama Series” category, to educate a potential viewer on the show’s critical acclaim and motivate sampling. Or the “Barbie” page could describe the offering as “Legally Blonde” meets “The Lego Movie,” providing a relatable analogy based on beloved films to pique interest.
Gracenote leverages a mix of machines and humans to bring Watch Prompts to customers. Advanced machine learning techniques help to automate creation of content snippets based on the company’s unmatched video data on millions of program titles. Human editors with language, market and content expertise review outputs to ensure accuracy and quality, creating a feedback loop that helps the algorithms continually improve over time.
“Streaming services are challenged to continually enhance the user experiences they offer to delight viewers, increase time spent and reduce churn,” said Trent Wheeler, Chief Product Officer at Gracenote. “Watch Prompts leverages the expertise of Gracenote’s human editors along with scalability enabled by machine learning to deliver an entirely new dataset that will help our customers evolve and meet these challenges.”
Gracenote has a long history of powering the user experiences of the world’s biggest and most innovative TV providers. The company’s gold-standard program metadata, imagery and ID offerings fuel modern video user experiences and contextual advertising capabilities. As the entertainment industry continues its evolution, Gracenote is transforming its offerings in step to ensure customers can effectively leverage programming to maximize engagement and monetization.
Gracenote will exhibit at IBC 2024 in Amsterdam from September 13 - 16. To learn more, click here. For more information on Watch Prompts, the newest offering in Gracenote’s Advanced Discovery product suite, click here.
Related Articles
ICYMI: here is a complete collection of Streaming Media's IBC 2024 coverage. With exhibitors, speakers, and visitors from more than 170 nations, this year's event was an in-depth cornucopia of all the latest streaming, broadcasting, media, and entertainment hot topics, including AI, 5G, live sports, content creation, and much more.
19 Sep 2024
One AI-driven solution that stood out at IBC 2024 as particularly smart and creative comes from a London-based company called Imaginario AI. I met with CEO and Co-Founder Jose M. Puga and got an up-close look at a content indexing and curation tool that uses multimodal AI models to "make video content searchable like text." Imaginario AI made a big enough splash at IBC this year to take home 1st prize in the "Manage" category of the IABM's BaM awards.
19 Sep 2024
New innovations in server-guided ad insertion, NRCS-based news program production management, cost and carbon emission reductions for AI workflows, AI-based cloud storage and media asset management and more at IBC 2024.
19 Sep 2024
It was hard to keep AI out of the headlines at IBC Show 2024, not because there was anything groundbreaking in terms of news or product but because the technology is now part and parcel of every media tech conversation.
16 Sep 2024
Paramount Global is under the pump and about to be sold but its future is bright because it is successfully transferring systems from production to distribution in the Cloud, according to the company's Executive Vice President and Chief Technology Officer, Phil Wiser.
16 Sep 2024
Women in Streaming Media presented a fascinating panel on "The Future of Content Viewing" at IBC 2024 that kicked off with some striking data, courtesy of Omdia Senior Research Director Maria Rua Aguete. With the M & E market poised to top $1 trillion in overall revenue in 2024 and 61% of that coming from advertising, "everyone knows you can't make money just from subs anymore."
15 Sep 2024
Much of what I saw at IBC 2024 focused on various new and nearly new strategies for solving one of the oldest problems in the M&E and OTT world: capturing and retaining customer attention in a constant and crowded battle for eyeballs.
15 Sep 2024
Gatsby TV CEO Gatsby Frimpong has created a streaming programming discovery app that applies AI and user recommendations to help viewers discover what to watch next on services like Netflix, Hulu, Prime, Disney, and more. In this interview with Streaming Media's Tyler Nesler, he discusses his professional background, what led him to create the app, how it helps customers save money, the AI foundation model it uses, and more.
30 Aug 2024
How will consumers find content in the approaching FAST 2.0 era, and how will FAST providers maintain QoE with high-reliability performance as the platforms and their reach continue to grow? Fandango's Rema Morgan-Aluko, Zixi's Kevin Parks, and Best Ever Channels' Jonathon Barbato discuss the technical challenges Free Ad-Supported Television will face in the coming years and how to meet them in this clip from Streaming Media Connect 2023.
19 Apr 2023