George Kliavkoff is NBC Universal’s first chief digital officer. Kliavkoff is responsible for furthering the company's digital media strategy and developing new business models and markets.  He oversees the distribution of digital products across multiple platforms, including ondemand, interactive television, broadband, wireless, and IPTV, as well as digital innovation and product development, portal and partner relationships. Kliavkoff served as the interim CEO of Hulu, NBCU’s online video joint venture with News Corp., and now sits on the board of the JV. Kliavkoff also sits on the board of the Peacock Equity Fund, a $250 multimillion joint venture fund with GE Commercial Finance to invest in early stage digital companies.

Prior to joining NBC Universal, Kliavkoff was with Major League Baseball Advance Media (MLBAM). As executive vice president, business, Kliavkoff was responsible for MLBAM’s New Media licensing business and for all business development  related to baseball’s interactive media unit. Kliavkoff oversaw MLBAM’s search strategy and its games (console, internet, mobile and fantasy) licensing programs. During his tenure at MLBAM, Kliavkoff was named one of Sports Business Journal’s “Forty Under 40,” a list celebrating the 40 most influential sports executives under the age of 40.