IRIS.TV and Viddler Announce Partnership
Unique video recommendation engine company teams up with leading interactive video platform developer
Bethlehem, PA(27 Feb 2014)
Online video pioneers IRIS.TV and Viddler have agreed to form a joint development and sales partnership, giving clients of both companies access to unique engagement and monetization benefits. The two companies have already begun custom development projects for a variety of high-profile media companies and corporations.
The partnership is set to impact and enliven video experiences by providing viewers with interactive functionality brought to the table by Viddler, with custom tailored and adaptive programming recommendations based on the core offering of IRIS.TV.
IRIS.TV Inc is an automatic video recommendation service that lets publishers and content owners generate more video views in a continuous playback experience. Viddler is an interactive online media platform optimized for e-learning, corporate communication and training, academic learning systems, and general publishing.
Going Beyond “Online Video”
Spokesmen for both companies expressed high hopes for the collaboration. “Putting our Adaptive Stream technology alongside Viddler’s interactive video platform will give users enhanced control of their consumption in a way they never have before,” said IRIS.TV’s CRO, Robert Bardunias. “The combination of in-stream interactivity and programming recommendations that adapt in real-time will make navigating content libraries an enjoyable and seamless process. These tools will also lower the technological barrier that exists between small, mid-sized and large-scaled video publishers in a way that will definitely benefit the end user.”
Viddler’s CEO Tom Stine was equally enthusiastic. “IRIS.TV’s patented recommendation engine technology has revolutionized online video, making it a truly personalized experience,” he said. “Viddler brings a heightened level of interactivity to video for enterprise-level companies and their audience. When the two are combined, the value of online video will grow exponentially. As a matter of fact, the phrase ‘online video’ is simply not adequate anymore.”
The partnership will allow IRIS.TV clientele access to Viddler’s many interactive features, including its patented in-timeline tagging and commenting. This will enhance video searchability and targeting potential for corporate training and similar applications. Viddler’s corporate clients will be able to generate playlists based on viewer relevance, thanks to IRIS.TV’s recommendation engine.
About IRIS.TV
IRIS.TV Inc is a video recommendation service that allows video publishers and content owners to generate more video views in a continuous playback experience. The software is designed to increase revenue and simplify operations for web and mobile video distribution, matching content based on audience preferences and user interactions. The company's core product Adaptive Stream(TM) delivers relevant content in a television-like experience, personalized to each viewer's interests. For more information, please visit www.iris.tv and follow us on Twitter @iris_TV.
About Viddler
Viddler is an interactive online media platform, including a secure, SaaS-based content delivery network, patented video technology, a robust API, and the expertise of a Professional Services team. Viddler's business service includes secure uploading and optimized viewing of video content on any device, using a customizable Flash or HTML5 player. Other features include video contest management, subscriptions, opt-in advertising, in-timeline tagging/commenting, and webcam recording. For more information, please visit www.viddler.com or follow Viddler on LinkedIn.