thePlatform Selected as Central Video Management System for “Stan”: Australia’s Premier Subscription Video-on-Demand Service
Stan, the Joint Venture between Nine Entertainment Co. and Fairfax Media, taps thePlatform’s mpx to Power New Streaming Service -
SEATTLE (31 Mar 2015)
thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, today announced that it has been selected by Stan, the joint venture between Nine Entertainment Co. and Fairfax Media Limited, to provide back-end video services for Stan, Australia’s premier subscription video-on-demand service (SVOD).
Stan offers unlimited access to thousands of hours of entertainment, with first-run exclusives, award-winning TV shows, classic catalogue content, blockbuster movies and kids content for just $10 per month, with no lock-in contracts. Under today’s agreement, thePlatform’s cloud-based mpx video publishing system will manage Stan’s TV services to support viewers on PCs, smartphones, tablets, and TVs via Google’s Chromecast or Airplay via Apple TV. thePlatform’s mpx video management system provides several key functions for Stan. Specifically, mpx provides easy workflow management of metadata management; purchasing support through a payment gateway; subscriber management and viewing rights enforcement; and automated publishing across devices and video players.
“thePlatform has an impressive track record of managing large-scale video subscription services worldwide,” said Mike Sneesby, Chief Executive Officer of Stan. “mpx enables us to centralize our video publishing efforts and provide our subscribers with an abundance of world class content, on their device of choice, for just $10 per month.”
“Stan is changing the way Australians watch their favorite TV shows and movies, with unlimited access to a massive library of first-run and award-winning content, at an affordable price,” said Marty Roberts, co-CEO, thePlatform. “We are excited to help manage Stan’s TV services by providing efficient and scalable video publishing across PCs, smartphones, tablets, and connected TVs, with enterprise-grade reliability.”
Stan’s impressive line-up of content includes first-run rights to Better Call Saul, the highly anticipated prequel to Breaking Bad, as well as exclusive SVOD rights to all seasons of Breaking Bad. Other first-run shows includethe Golden Globe-winning Transparent and critically acclaimed Mozart in the Jungle. Stan also has exclusive SVOD rights to Roadshow’s blockbuster new release movies. Other content licensing agreements announced include Sony Pictures Television, MGM, CBS, Viacom International, BBC, ABC, and SBS.
thePlatform’s regional operations are based in Sydney, led by Regional Director, Matt Moran. The company focuses on serving pay TV operators, television networks, broadcasters, and OTT subscription providers. Additional regional customers of thePlatform include Telstra, SBS, Sky New Zealand, and others. Recently, thePlatform was cited as one of the vendors that plays prominently in the online video platform market according a new Forrester Research report entitled, Market Overview: Video Platforms for Digital Media Companies. The report outlines that online video has gone from an ancillary strategy to a critical growth opportunity, and noted that “thePlatform has the most support for pay-TV operators and TV programming networks.”
Additional information about Stan is available at: www.Stan.com.au. More information about thePlatform is available at www.thePlatform.com.
About thePlatform
thePlatform™ is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company’s services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: A+E Networks, Bell Media, BT, Cablevision, CBC, CBS, Comcast, Cox Communications, E!, Engage Sports Media, the Golf Channel, Fox Sports, HIT Entertainment, Liberty Global, LSDLive, NBC Local Media, NBC Sports, Outdoor Channel, Oxygen, Rogers, Shaw Media, Style, Syfy, Telstra, Time Warner Cable, Travel Channel Media, truTV, USA Network, Viaplay, and numerous others. With more than a decade history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. For more information: www.thePlatform.com.