Learn the technological fundamentals behind encoding for both H.264 and WebM formats. You’ll learn how to encode H.264 for HTML5 distribution and streaming to iOS and other mobile devices, as well as how to encode it for Flash, including live, on-demand, and RTMP, as well as HTTP-based adaptive streaming. For WebM, you’ll learn the basics of on-demand streaming, plus get a look at live WebM encoders. Finally, you’ll learn how the various H.264 and WebM encoding tools compare in regards to performance, quality, and features.

If you need to create live broadcasts with the Microsoft Media Platform, this is the workshop for you. We'll walk through how-to demonstrations for multiple live video scenarios, including live camera feeds, screen captures, multiple sources, on-site encoding, interstitial advertising, rough cut video editing, and more. We'll also cover cloud-based encoding/transcoding, CDN delivery, intranet caching, SharePoint portals, live DVR playback, several flavors of dynamic adaptive streaming over HTTP, and delivering to Apple iOS and Android devices.

Producing top-quality Web video involves multiple skills, including setting the scene (choosing your backgrounds, clothing, and positioning); lighting; shooting the video; scaling and preprocessing the video to the target resolution; and finally, encoding. This seminar illustrates each step with real-world examples and checklists for encoding into Flash and Windows Media formats. It will outline procedures and describe how producing for the Web differs from producing for broadcast, DVD, and other more traditional distribution outlets.

Adobe's Flash Media Server offers a unique combination of powerful streaming and a flexible environment for creating and delivering engaging media experiences to the broadest possible audience. Attendees will learn about HD-quality video, integrated live video streams, delivery to mobile devices (including iOS), and deeper interactivity through an extensible plug-in architecture. This session will also cover new features that include enhanced content protection with encrypted streaming, increased performance, and new  logging/measurement tools to maximize the return on content investment.

Join Facebook and other leading media companies to discuss new methods of distributing digital media assets to the largest social media platform in the world. Technologies covered on the panel include HTML5, adaptive streaming, authentication, live events, tablets, mobile, and DRM. The panel also covers unique and highly targeted marketing opportunities to more than 700 million global users of Facebook. Explore ways to transform social networking and digital media distribution into making mounds of cash. 

Cable operators are pursuing a new market-based approach to enable IP delivery of cable TV services to consumer-owned equipment. This session explains the benefits for subscribers and CE equipment manufacturers new IP-based, in-home cable services and how market based solutions are providing cable content directly to an expanding range of consumer-owned equipment. Learn the role standards organizations play in the development of these platforms and the key technologies used to enable both the hybrid tru2way and direct IP solutions.

This session identifies the most relevant adaptive streaming technologies and details the most critical factors for comparing them. Next, it details how to choose the ideal number of streams and key encoding parameters. Then it provides an overview of options for encoding and serving the streams and closes by describing techniques for serving multiple target platforms like Flash and iDevices with one set of encoded H.264 files.

Like the smart phone before it, the smart TV will bring a new layer of functionality to your existing home entertainment experiences. In this session, executives from Google will examine the value the web will bring to TV, the opportunities for content providers and developers, and the common myths and misperceptions around smart TV.  Attendees will also see an overview of Google TV, including the latest developments on the platform, the killer apps, and what lies ahead.  

Thanks to social media platforms and search engine optimization, a tremendous opportunity exists in building new audiences and driving views via outside channels. In this session, speakers present and discuss the case for social video and video SEO. Additionally, panelists showcase real-life examples and case studies as well as provide expert guidance in terms of both planning for and implementing successful strategies and tactics to boost exposure and discover-ability.   

As companies begin to implement video, many are finding that “one size doesn't fit all" when it comes to matching video delivery platforms with enterprise communication strategy. Is it a Town Hall meeting with the CEO or a geographically disperse team meeting? They aren’t the same thing, and different technology requirements are needed. To further complicate things, video delivery platforms all have their strengths and weaknesses, and different departments in the organization often own different parts of the technologies and strategies. What’s a communicator to do? Learn from experts in corporate communications, event planning, and technology support about best practices in working together to use the right mix of video technologies to reach your audience most effectively.  

A variety of streaming formats — Silverlight, Flash, HLS, WebM — are generally required to serve the multitude of screens through which content is consumed. Each format can include separate workflows, storage components, and strategies. Network-based media processing offers an increasingly popular approach to simplifying these workflows. How does packaging of media elements in the network (versus on the encoder) work? What are the benefits?  What additional features are possible with network packaging (DRM, CAS, ad insertion)? Does this approach work for both small and large operations? This session answers these questions and shares various approaches to this new workflow methodology.   

This session is a frank discussion with ad video buyers and sellers about their perspectives on what’s really working in the online video advertising industry. What matters more, content or audience? Is it one or the other, or does each approach present significant opportunities? Also, is video advertising still an industry of empty promises in regards to transparency? What specific expectations do buyers and sellers have around control, and how are they affecting the growth of their business?   

Join experts from all sectors of the digital video world to discuss the ever-changing topic of the “digital living room” and how content producers and creators, service providers, and other video web services will thrive in this new economy. What business opportunities lie in the coming surge of internet connected TVs? What role does mobile video play in the future of the digital living room and streaming content in general? Come hear which technologies and services are poised to be the market’s biggest disruptors and how content owners, producers, and distributors can capitalize on them.  

The rise of online video has opened up a world of metrics and audience data that can help us understand consumers’ interests in a way that has not been possible before. At the same time, the growth of online content consumption drives investment in premium content to satisfy the demand. In this session, speakers discuss what makes up good inventory — whether prioritizing audience data crunching or investing in high-quality, premium content will create the most engagement and return on investment. Hear ad networks and content platforms debate which of these two approaches will prove the best for monetizing the boom in online video.   

This session provides tips and tricks, best practices, and lessons learned regarding the technical set-up of live streaming production from MTV Networks. Learn how to stream multiple formats from a single encoder, use social networking overlays, leverage adaptive bitrate streaming, and transition between live streams from multiple camera angles using multi-encoder synchronization. Come learn how to deliver interactive, high-quality experiences for your next live event.   

The recently developed MPEG-DASH provides a standard specification for multimedia streaming over the Internet. In this session, we will discuss how MPEG-DASH is instrumental for the growth of the market and enables a common ecosystem of content and services supporting delivery to a broad range of devices such as PCs, TVs, laptops, set-top boxes, game consoles, tablets and mobiles phones.  

With the confluence of content from new media, UGC, and web-based video producers along with traditional studios, cable companies, and TV stations, which technologies are necessary to bring all of this content together onto one internet-connected smart TV device? We’ve heard about the connected living room for years, but why has it not yet happened? What’s holding back mass adoption of smart TV technologies? Take a look at how consumer demand, big media politics, and innovative new startups are coming together to make smart TV a reality.   

Long gone are the days of cute kitten videos offering the only hope for “going viral,” but is it possible to make a living making YouTube videos? As the audience grows more savvy and technology more accessible, the quality of content that reaches the millions of views mark needs to be more engaging and of higher production value than ever before. Meet some of the creators who are reaching these milestones consistently, as well as advertisers trying to gain access to these creators’ huge audiences.   

This session presents case studies from leading enterprise organizations showcasing their use and deployment of video for live and on-demand applications. Attendees learn about webcasting workflows, on-demand applications, and ways enterprise companies are using video today to improve communications, increase efficiency, and enhance their businesses.   

Producers are taking advantage of new technologies, workflows, and production methods to create successful live events. This session discusses the entire webcasting workflow, including how to get the video signal from the site to end user; how to build an audience; when to use multibitrate streaming; strategies to consider for reaching mobile devices, and how to leverage social media platforms. Presenters in this session are the ones in the trenches, producing some of the live events you see on the web today.   

This session focuses on best practices from enterprise corporations which have adopted and implemented live video across their organization. See firsthand how these companies are using video for internal and external communications and learn how you can better leverage assets already available inside your company. Hear firsthand from those who have been successful with their deployments and learn what advice they have for others deploying live video in the enterprise today.  

Over the past years, the majority of online video has been short-form UGC that is not advertiser-friendly. As online video consumption grows, portals, vertical content networks, and video ad networks are looking to offer premium original content being demanded by their advertisers. With this business still in its infancy, the creative and business models are still unclear. Will what works on television work online? How does content find its audience without a traditional network to market and promote it? Does it make sense to create content without an advertiser funding it? Who are the players in the new ecosystem? A panel of heavyweights from the content creation, digital media, and ad agency worlds debate and discuss the current state and where things are headed.   

From Hulu to Netflix, streaming video is having a powerful impact on the traditional television industry. But are consumers really cutting the cord and bypassing cable operators in favor of online video? With the broadcast networks facing some of the same threats as the newspaper industry, will services like TV Everywhere and over-the-top (OTT) content be the industry’s savior? These topics and more are addressed by this panel of content heavyweights.  

In this session, learn how to use both Amazon and Microsoft’s cloud platforms and see demos of how they both work. With no upfront expenses and no long-term commitment, Amazon’s CloudFront platform and Microsoft’s Windows Azure platform enable you to pay only for the resources you use. Learn how, within minutes, you can configure both platforms to store and deliver your content and applications using Amazon and Microsoft’s infrastructure.  

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If you distribute or produce content that will be digitally consumed, you are faced with preparing your media for a multitude of screens. From Android-based tablets to the iPad, iPhone 4, and beyond, mobility is the new video frontier. So what’s the right strategy to reach all these devices? How many variants of one clip must a publisher create? Which platforms will yield the greatest uptake? In this session, industry leaders with hands-on experience answer these questions and provide a best-practices approach to help you develop your content to multiple devices.  

Streaming sites like Hulu, CBS, ABC, and others have proven that savvy audiences are turning to their computers for entertainment, and in a way that’s profitable. How are traditional and cutting-edge companies capitalizing on this trend? In addition to providing the content, how are they taking advantage of this “connected” platform as they deliver content? And finally, how might online video based subscription offerings affect cable companies to this new content source?   

As the number of broadband-enabled devices and platforms invading the living room continues to grow, lots of questions remain about their capabilities. In this session, company executives from Sling Media and Western Digital will demo their newest platforms and devices. Attendees will see these devices and platforms in action, learn which content is available on them, and get their questions answered in a Q&A session.  

This session discusses how converging media technologies are redefining traditional distribution methods, how interactive and on-demand services are changing, and how entertainment and news video are being consumed on new platforms. Come hear from some of the leading publishers, broadcasters, and advertisers about the impact that video and new media is having upon their business models.