As Senior Manager, Programming Product Strategy at Roku, Nicole Fencel is responsible for developing and executing strategies to scale The Roku Channel’s Premium Subscriptions business. She is the business lead for all negotiations with new Premium Subscription partners and is also responsible for evaluating new business transactional models for The Roku Channel. Nicole oversees a team responsible for implementing major product releases, such a subscription bundling and promotional pricing, and evaluating additional business opportunities internationally, as well as off platform, for Premium Subscriptions.