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Pre-Conference - Wednesday 15 October 2008
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| 10:00 AM |
Delivering Content with Adobe Flash Media ServerAdobe's Flash Media Server offers a unique combination of powerful streaming and a flexible environment for creating and delivering engaging multidirectional social media experiences to the broadest possible audience. Attendees will learn about HD-quality video, integrated live video streams, delivery to mobile devices, and deeper interactivity through an extensible plug-in architecture. This workshop will also cover new features that include enhanced content protection with encrypted streaming, increased performance, and new logging/measurement tools to maximise the return on content investment. | Presenter: | Steve Allison, Technical Evangelist (EMEA), Flash Media, Adobe Systems, Inc |
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Comparing Video Formats and Encoding ToolsThis updated workshop is a crash course to help you choose and produce the best delivery format for your On Demand content. Streaming Media veteran Jan Ozer will deliver direct comparisons of VP6, H.264 and WMV/VC-1 encoded files using SD, HD and screencam-based test files, and objectively evaluate and quantify the pros and cons of each format. A comparison of encoding applications will also be discussed to help you choose the tools to get the best-quality results for your content.
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Planning, Building and Launching a PodcastThis hands-on workshop walks you through the details of starting an audio podcast, from content creation and delivery to syndication. Learn how to use various podcasting tools and other devices as real podcasts are created throughout the workshop. Learn all about the podcasting process including how to syndicate shows via RSS and blogs, what hardware and software solutions work best, how to get listeners to your content, and how others are benefiting from using podcasting today.
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| 2:00 PM |
Deploying On-Demand and Live Media Experiences with Microsoft SilverlightThis workshop covers the entire process of creating, managing and developing rich media experiences with Microsoft Silverlight. Learn how to encode video and other rich media with Expression Encoder and see how to create media players in Expression Blend. The workshop will also demonstrate the media capabilities of Silverlight 2.0 and will explore, in-depth, how to deploy Windows Server 2008 for both streaming (Windows Media Services 2008) and progressive download (IIS 7 Media Pack) scenarios. Attendees will also have the chance to win copies of Expression Encoder. | Presenters: | Conchango, a leading European interactive agency and Microsoft Gold Partner |
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Webcasting EssentialsWork through the five phases of a webcast: planning, production, encoding, authoring and distribution. To add to your experience the workshop itself is treated as a webcast, with the goal of webcasting live from the workshop. This workshop covers production techniques and encoding hardware and software including the Windows Media Encoder and RealProducer. Workshop attendees are encouraged to participate in the webcast production to get the full 'live' rush.
| Presenter: | Tony Klejna, Director, Educational Technology & Distance Learning, Daemen College |
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Thursday 16 October 2008
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| 9:00 AM |
Welcome & Keynotes| (Welcome & Keynotes) 9:00 AM - 10:00 AM |
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Reaching New Audiences with Online Video| (Keynote) 9:00 AM - 10:00 AM |
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Moving Pictures: How Mobile Shifts the World| (Keynote) 9:00 AM - 10:00 AM |
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| Presenter: | Volker Glaeser, Global Head of Online & Director Consumer Web, Vodafone Germany |
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| 10:00 AM |
Coffee Break - Visit the Streaming Media Europe exhibition| (Coffee Break) 10:00 AM - 10:30 AM |
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| 10:30 AM |
Evaluating and Choosing Content Delivery Methods| (A101) 10:30 AM - 11:30 AM |
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With all the various means of distribution and protocols available for video today – CDN, P2P, streaming, progressive download – there is still no single solution that meets all customers’ needs across all platforms and devices. Learn the various methodologies for content distribution, as well as the pros and cons of each type.
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Hitting the Target with Online Video Advertising| (B101) 10:30 AM - 11:30 AM |
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There’s no doubt that online video advertising offers unprecedented opportunities for targeting precise audiences, opening up opportunities to both advertisers and agencies. But that potential has yet to be fully realised, and this session will examine what barriers remain and how to overcome them.
| Moderator: | Irfon Watkins, CEO, Couli & 2007-2008 Chair, Interactive Advertising Bureau Video Council | | Presenters: | Nicola Sztuka, Senior Advertising and Promotions Manager, Nationwide Building Society |
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| 11:45 AM |
New Horizons in Mobile Video| (A102) 11:45 AM - 12:30 PM |
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Delivering content to mobile devices offers unprecedented opportunity but also a myriad of challenges involving everything from encoding and delivery to monetisation models. Our panellists discuss the latest trends in mobile video content.
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How to Successfully Monetise Video Content and Cope with Unexpected Traffic| (B102) 11:45 AM - 12:30 PM |
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With rich streamed media as the norm, how can organisations ensure the consumer is going to get the best possible experience when the site is under unexpected traffic pressure? This is a particular dilemma for time-critical industries, such as sports and music, where one event provokes a sudden spike in interest. Matthew Taylor from At The Races and Kevin Quinn from Level 3 Communications join forces to discuss adding video to your site, monetising your content and developing your infrastructure to deal with flash traffic to deliver that all-important quality user experience online. | Presenters: | Kevin Quinn, VP EU Strategy and Development, Level 3 Communications |
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| 12:30 PM |
Lunch Break| (Lunch Break) 12:30 PM - 1:45 PM |
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| 1:45 PM |
A Crash Course in Microsoft SilverlightAn overview of delivering video and other rich media content within Microsoft’s Silverlight runtime, focusing on the new features in Silverlight 2.0 and Microsoft Expression Encoder, plus a discussion of how it stacks up against its main competitor, Adobe Flash. | Presenters: | Xavier Pouyat, Silverlight Technical Deployment (EMEA), Microsoft |
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Online Video and Streaming Media: The Financiers' ViewThe number of startup and established companies in the online video industry is growing at a rapid pace, and acquisitions, fundings, and failures all play a significant role in shaping the industry. This panel of financiers discuss the state of the markets, what gets them excited, and how it could impact the way you do business.
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| 2:45 PM |
A Crash Course in the Adobe Media PlayerThe Adobe Media Player (AMP) lets content publishers deploy Flash and H.264 video for viewing and interactivity both on and offline, with or without targeted ad delivery and reporting. This session examines AMP’s most compelling features and what they mean for publishers. | Presenter: | Steve Allison, Technical Evangelist (EMEA), Flash Media, Adobe Systems, Inc |
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Comparing Internet TV PlatformsInternet TV platforms are helping traditional broadcasters and online-only video publishers alike pursue innovative distribution and monetisation strategies. This panel features several leading internet TV platforms for a lively debate and discussion about what content owners should look for when selecting one. | Presenters: | Oded Felled, Founder and VP of Business Development, BestTV |
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| 3:30 PM |
Coffee Break - Visit the Streaming Media Europe exhibition| (Coffee Break) 3:30 PM - 4:00 PM |
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| 4:00 PM |
Young People's Attitudes towards Online Video (Joint Session)| (A105 & B105) 4:00 PM - 5:00 PM |
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In this special session, a pan-European panel of students discuss their online and mobile video consumption habits. Learn what types of video content they like, what sites they get their content from, the devices they are playing it on, and how they interact with video advertising. Bring your own questions for a lively Q&A session with the students at the end of the session.
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| 5:00 PM |
Streaming Media Europe Reception| (Reception) 5:00 PM - 6:00 PM |
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Join us for an informal drinks reception in the exhibition hall and network with industry colleagues from around the world. All welcome.
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Friday 17 October 2008
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| 9:00 AM |
Welcome & Keynotes| (Welcome & Keynotes) 9:00 AM - 10:00 AM |
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I Want My MTV OD| (Keynote) 9:00 AM - 10:00 AM |
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| Presenter: | Alec Hendry, Director of Digital Media Operations and Development, MTV Networks UK and Ireland |
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Beyond User-Generated Video: Curating Content for the Online Audience| (Keynote) 9:00 AM - 10:00 AM |
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| 10:00 AM |
Coffee Break - Visit the Streaming Media Europe exhibition| (Coffee Break) 10:00 AM - 10:30 AM |
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| 10:30 AM |
Live Streaming of Sports Events with Flash Video| (A106) 10:30 AM - 11:30 AM |
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This panel looks at how Flash Video (FLV) streaming is enabling sports broadcasters to deliver better-quality, lower-latency live content while still allowing for rights management to prevent unauthorised viewers from accessing the content.
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The Convergence of Social Media and Online Video| (B106) 10:30 AM - 11:30 AM |
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Sites that augment their video delivery with social functionality – blogs, wikis, tagging and video responses – to name a few, are exploding in popularity. But what’s the business value? Our panelists debate whether social media presents real business opportunities for publishers or is just a fad without true ROI potential.
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| 11:45 AM |
Fixing the Broken Links in the Digital Delivery Value Chain| (A107) 11:45 AM - 12:30 PM |
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Content providers, CDNs, transit providers, ISPs. They all have a role to play in delivering a high quality and compelling online video
experience. The issue is that they are not always pulling in the same direction due to fundamental flaws in the relationships and economic flows between these providers that have evolved over time. Rapidly increasing traffic volumes, driven primarily by the introduction of new online video services with growing audiences, is increasing the tension. This session explores these issues and suggests steps that can be taken to fix the broken links that exist today.
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Real-World ROI: Case Studies from Specific Vertical Markets| (B107) 11:45 AM - 12:30 PM |
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Come to this session to hear about real-world applications and successes of online video and streaming media overall in corporate,
government and education applications. | Presenters: | Tuomas Rinta, Development Manager, Monster.fi Virtual Recruitment Fair Rogulja Wolf, Digital Streaming Operations and Content Manager, Sandia National Laboratories Stephen Emmott, Head of Web Services, London School of Economics [Delivering London School of Economic's Public Lectures and Events via the Web] |
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| 12:30 PM |
Lunch Break| (Lunch Break) 12:30 PM - 1:45 PM |
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| 1:45 PM |
What The Enterprise Needs from Streaming MediaStreaming media is inherently unreliable. Corporates insist on reliability. This session will examine the difficult areas of a standard FTSE 250 RFP and see which are problems, which are expensive and which are easy. The session will conclude by recommending the elements of a successful Service Level Agreement. It will be of use both to streaming media companies who need to write/price proposals and corporate buyers who need to construct requests for pricing.
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Delivering and Monetising Streaming Video in the International MarketplacePanellists discuss the technical, financial, and regulatory issues in streaming video to emerging markets such as Eastern Europe, South America, the Middle East, Asia, and Africa. | Moderator: | | | Presenters: | Ben Johnson, UK Business Development Manager, Play Networks |
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| 2:30 PM |
Coffee Break - Visit the Streaming Media Europe exhibition| (Coffee Break) 2:30 PM - 3:00 PM |
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| 3:00 PM |
The BBC On DemandThe BBC has tried to make On Demand content accessible to a widespread mainstream audience across web, mobile and interactive TV platforms. This includes products like BBC iPlayer and moving to embedded Flash video on the web. But what looks like a simple audience service on the surface belies a re-engineering of BBC prodution and media management to deal with an On Demand world. This case study will look at the extent of the changes made and lessons learnt from the launch of these products. | Presenter: | John O'Donovan, Chief Architect, Future Media and Technology Journalism, BBC |
TV vs. PC – ‘Til Death Do Us Part’Britain leads the world in broadcast driven Video On Demand and especially broadband delivered VOD. This session will reflect on the value of VOD, the opportunities it is creating for breadth of content and the probable migration of VOD back from the PC to the living room TV. It will consider the forms this may take and their implications. It will consider what the living room viewer expects, how these expectations may be met and what that means for revenue streams. It will ponder how many VOD platforms can coexist in a typical market and what they may be.
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Challenges Facing Internet RadioAs popular as internet radio is, it still faces obstacles in reaching the largest possible audiences. Our speakers will address the challenges of getting content into countries where there are infrastructure and political challenges; the difficulties and opportunities
brought about by trying to broaden internet radio’s reach; and the fundamental importance of the quality of the listening experience in
generating consumer interest and loyalty. | Presenters: | Alan Ogilvie, Interactive Platforms Producer, Audio & Music Divi, BBC |
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| 4:15 PM |
What the Future Holds (Joint Session)| (A110 & B110) 4:15 PM - 5:00 PM |
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Hear leading experts and analysts discuss their views on the business and technology opportunities, challenges and trends that lie ahead for the online video industry.
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