Senior Expert - Digital Marketing Programs 
(Director level)
Innovative Company - fast growing sector of mobile based social 
networking
Exciting opportunity at emerging leader - GyPSii

Core Role & Responsibilities include:
•	Global & Regional marketing programs
o	Managing development of and scaling of repeatable programs 
o	Direct execution of programs in the US & Europe 
o	Managing in-direct execution of programs by local teams in China 
•	Creating and building user generation & usage programs
•	Creating online viral campaigns to drive users & usage
•	Direct to end consumers & indirectly with marketing partners, wireless 
carriers & device manufacturers 
•	Online internal & external ad program development & management
•	Working closely with internal product, sales & partner teams to build 
effective marketing programs
•	Provide ‘thought leadership” to partners on marketing programs
•	Role will over time include traditional marketing responsibilities 
for:
o	Field Support & Product Marketing
o	Event Management
o	Corporate Sites & Corporate Blog
o	Competitive Intelligence
o	Marketing Operations
Additional work may include:
•	Supporting Corporate Marcoms, Analyst & Investor Relationships
•	Input to Product Management on the products, features, UI etc ...
•	Membership Analysis with Product Management
•	Support SVP team in key leadership, organizational and strategic growth 
plans

Highly creative leader with web 2.0 and internet DNA, viral and word of 
mouth marketing expertise, and consumer experience a big plus. Self-motivated 
and energetic, able to manage multiple projects at the one time. Hands 
on program development and program management is key in the first year, 
able to use minimal internal budget expenditure and leverage partner 
budget & resources. Execution & ROI orientated – success is measured on 
#new members and # active members. Start up mentality. Key contributor 
to growth with immediate impact.

Experience:
7 to 10 years internet and online marketing
2+ years mid/senior level experience in online marketing with at least 
one of the following:
•	social network/community website
•	technology start up – consumer facing audience
•	digital marketing agency
•	interactive marketing group – consumer products
International experience another big plus.
Position will report to SVP and will have direct & in-direct reports 
(initially 2 to 3).

A creative expert in developing and managing Digital Marketing Programs 
for GyPSii, with a strong emphasis on online capabilities and user adoption. 
The right person will grow the role into the wider set of marketing 
responsibilities within a short period of time. This role is primarily based 
in New England (MA, RI). Potentially 10%/15% travel required.

To apply email resume with a summary on "why you are right for GyPSii" 
to Doreen Studley (HR) dstudley@gypsii.com

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