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New York, NY (October 29, 2009) -
Taboola, the leading provider of video recommendation engines for major content publishers, today announced a premier partnership with Brightcove, the leading online video platform. Through the partnership, Taboola will provide its industry-leading personalized video recommendation and ads engine for such leading content providers as iMediaConnection.com, Kiplinger.com and other premium sites.
With its partnership and enhanced integration with Brightcove, Taboola now provides the world's first personalized video recommendation engine for leading online publishers in an easy "drag and drop" scenario. Brightcove is the leading online video platform, and the company's global partner ecosystem, the Brightcove Alliance, consists of more than 200 technology, distribution and solution providers.
Taboola's proprietary patent-pending EngageRankTM technology, which offers personalized video recommendations, enables Brightcove customers to better monetize their content by enhancing the overall user experience, increasing viewership and through highly targeted text ads displayed alongside the recommendations.
"By strategically partnering with Brightcove, we are very excited to be able to expand the reach of our recommendation engine and ads to the leading online publishers," said Adam Singolda, Founder and CEO, Taboola. "We help publishers to better monetize their business by connecting the right content to the right user alongside highly targeted ads. Personalizing the video experience in scale as we do creates meaningful lift in high CPM video views that our partners can then go and sell to advertisers."
"We are excited to see Taboola's advanced video recommendation engine work in conjunction with the Brightcove platform," said Chris Johnston, director of technology partnerships at Brightcove. "Brightcove has a fast-growing ecosystem of technology partners that are bringing substantial value to our customers through integrations with our online video platform. We look forward to working with partners like Taboola to continue help our customers achieve their online video initiatives."
Taboola's video discovery products are being used to generate over a billion monthly recommendations to over 45 million unique users, across a global network of publishers, which includes CNN.com, NBA.com, Kiplinger, eHow, 5min, VideoJug, Howcast and more. The company's mathematical research team have been studying and developing the EngageRank technology for almost 3 years now, which has been constantly A/B tested to recommend the best next video from any content such as article pages, video pages, homepage, etc' to provide a 100%-500% lift in click-through rates (CTR) and user engagement with videos.
About Brightcove
Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.
About Taboola
Taboola is the provider of the world's first content monetization vehicle through personalized video recommendation and highly targeted ads. Providing a market-leading solutions, Taboola has a reach to over 45MM unique users with market leaders such as CNN, NBA, Kiplinger, Howcast, eHow, Demand Media, 5min, VideoJug, aniBoom and others. Taboola guarantees that site visitors view more videos, stay longer and increase overall video revenue. Whether reading an article or viewing a video segment, Taboola will automatically provide recommended videos that relate to that content - dramatically engaging site visitors. Taboola also generates revenue by providing marketers with a cost- effective and measurable opportunity to deliver contextual and behaviorally targeted sponsored messages alongside the video recommendation list. To join the Taboola Publisher Partners Network, click here.
TABOOLA AND BRIGHTCOVE
Editorial Contact:
Matt Langan
802-768-8030
matt@landrcomm.com
