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This report looks into current dynamics affecting the streaming market and potential for streaming media advertising.

Among topics discussed:

• Advertising Forecast and Broadband Growth
• Formats for Streaming Media Advertising
• Features of Audio and Video Buys
• Monetizing Streams: Ad-Insertion and Ad-Deployment
• Case Studies: CNET, TheFeedRoom, MSNBC

In addition, this reports looks into the market drivers for building revenue models for audio content and a detailing of several audio brands. Also, we breakdown the categories for streaming video content, reviewing total streams by category in 2000 and 2001, as an indication of where advertisers should be spending their dollars.

With streaming audiences growing, and the proven effectiveness of audio and video advertising, streaming media advertising is becoming a significant revenue model for consumer-focused businesses - see just how significant with this report.

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