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Review: Quick.TV
(11/19/2009)
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Video Advertising Network Smartclip Breaks Into U.S. Market
The German-based interactive video advertising network has set up shop in New York, and already boasts Viacom, Last.fm, and blinkx as clients. (11/16/2009)
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Online Video Advertising: Who Do You Trust?
A recent Nielsen survey found that, when it comes to trustworthiness, consumers rank online video ads near the bottom of the list, lower than billboards or ads in movie theaters. (11/5/2009)
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Streaming Media Europe Keynote #2: Video Advertising: Setting Standards For Success
The spend on online video pre-rolls is up 195% over last year. That's just one bit of the good news Guy Phillipson of the IAB shared about the UK online video ad market in his Streaming Media Europe keynote. (10/15/2009)
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Turner Sports and NBA Digital: Streaming A Different Kind of Training
NBA.com is streaming live video of training camps from the Atlanta Hawks, Boston Celtics, Denver Nuggets, Los Angeles Lakers, and Washington Wizards. (9/30/2009)
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Streaming Media Podcast #33: Special Bandwidth Bastards Edition
Commentary this week on Rupert Murdoch, Google/On2, DirecTV, and YouTube's 3D experiment. Plus, win movie tickets! (8/11/2009)
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FreeWheel Offers Ad Control, Now with YouTube
Last week's announcement of FreeWheel's trial partnership with YouTube seeks to break down advertisers' fears by offering more control over ad placement (8/6/2009)
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Blip.TV Introduces New Dashboard, Expands Distribution
In addition to the new dashboard, which features integration with TubeMogul and FreeWheel, Blip.TV also announced partnerships with YouTube, Vimeo, NBC, and Roku. (7/28/2009)
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Quick.tv Off The Launchpad To Monetise Online Video
New start-up Quick.tv offers a simple-to-use, yet feature-rich, way to integrate interactive adverts into online video for both the self-serve and enterprise markets. (7/20/2009)
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Streams of Thought: Too Much of a Good Thing?
A supply-demand imbalance between advertisers and content distributors has inundated the web with ads. So what does this mean for the future? (6/15/2009)
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Tremor Media Introduces New Interactive Ad Format
Called vChoice, the format includes a menu of clickable options after a short teaser. (6/2/2009)
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Hitchhiker's Guide to Streaming Media: Advertising Systems
Until differences among ad technology providers are worked out, new advertising approaches will likely still take a back seat to traditional advertising models adapted for online video. (3/11/2009)
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Rumrunning, Web 2.0 Style
With the help of NetStairs, Malibu Rum set sail for new online advertising horizons. (2/12/2009)
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Into the Mainstream: Advertising Year in Review
As metrics improve, so do online advertising's prospects. (2/12/2009)
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Winners and Losers in the Super Bowl Ad Game
Which Super Bowl advertisers effectively drove their message home, and which fell short? More importantly, which successfully utilized online video and social media to get the most bang for their advertising buck? (2/3/2009)
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HItchhiker's Guide to Streaming: Advertising Rates and Metrics
This installment of our Back to Basics series looks at some common terms used when discussing advertising rates and metrics, as well as why they matter. (10/31/2008)
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Back to Basics: Advertising Rates and Metrics
This installment of our Back to Basics series looks at some common terms used when discussing advertising rates and metrics, as well as why they matter. (10/31/2008)
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Hitchhiker's Guide to Streaming Media: Online Video Advertising
Video adverts are becoming more and more pervasive, and advertisers have more options than ever in the types of ads they deliver. Here's a breakdown if the leading online video advertising categories. (9/30/2008)
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Streaming Media Podcast #21: Benjamin Wayne, Fliqz
In this week's podcast, Tim Siglin talks to Benjamin Wayne, CEO and Founder of Fliqz, who shares his opinions about what's wrong with video advertising CPM rates, agencies and the cost of content production. (7/31/2008)
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Monetization Dominates Digital Media Conference Discussions
Whether the panel was addressing online video, mobile entertainment, or digital music, talk inevitably turned to monetization models and potential at Thursday's Digital Media Conference, which included keynoter speakers from Google and Fox Interactive. (6/26/2008)
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In-Stream Ads—The Good, The Bad, and the Ugly
Content owners need to monetize their videos. But, writes the Watchman, if you're going to make people watch ads to get to free video, you should make the experience as easy and painless as possible (6/20/2008)
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