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Attract, Engage and Monetize - Creating a Blueprint for a Successful Online Video Strategy

register now for this free live web broadcast
THURSDAY, OCTOBER 1ST, 2009
• 11:00am PT / 2:00pm ET

 

 
MODERATOR
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Eric Schumacher- Rasmussen
Editor-In-Chief
Streaming Media
PRESENTERS
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Chris Little
Technology Director
Brightcove
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Lisa Sullivan-Cross
VP of Online for Media and Entertainment Group
Nielsen Business Media

With 78% of Internet users watching video on average of 5.5 hours per month and video advertising revenue slated to grow 32% this year – media companies around the world are continuing to hone their online video strategies and invest in platforms to publish and distribute video on their websites and across the internet.

Join Chris Little, Technology Director from Brightcove and Lisa Sullivan-Cross VP of Online for Media and Entertainment Group for Nielsen Business Media as they discuss three key trends that will contribute to the further growth of online video initiatives.

This webinar will teach you:

  • The three key trends and best practices for creating a successful online video strategy – with real world examples
  • Tips for developing an online video ecosystem
  • Online Video Distribution Strategies
  • Popular Monetization Models
  • How THR.com is using online video to attract, engage and monetize their site

This webinar will explore the most effective ways to open new revenue streams, increase site traffic, build a stronger brand and tap into a new customer base using online video.