Tine Kirkegaard has been with Carlsberg for 5 years. In this period he build an Intranet (CMS) platform and now a Corporate website platform for all Carlsberg subsidiaries. Streaming media plays a crucial role in the ongoing communication on both platforms. Internally a weekly (webcasted) "news flash" and a quaterly CEO update brings employees together. Externally we are planning many different streaming media events for the IR target group, press and jobseekers. Our TV-commercials will also be playing a significant role in building our comapny brand on the corporate website. The new website including all this will be launched in Q1 2007.