Andy Marks has more than 20 years of executive experience and specializes in bringing brand marketers together with the top names in film, television, and music. Andy joined Edelman in 2006 when it acquired MATTER, a leading branded entertainment consultancy that Andy co-founded to develop marketing and media partnerships among leading brands, entertainment companies, and content creators. Before co-founding MATTER, Andy served as EVP of brand partnerships at Hypnotic, a multi-media production company backed by Universal Studios. While there, he launched pioneering branded entertainment programs including Reebok's iconic Super Bowl campaign Terry Tate: Office Linebacker, the Chrysler Million Dollar Film Festival, and branded content programs for Ford, Coca-Cola, and Nintendo.