Jennifer Okula is Vice President, Data Innovation at Safecount. She is responsible for data collection and survey recruitment technology that supports research on online video marketing campaigns and other emerging media platforms. Her role also involves facilitating relationships with publishers, networks and technology providers. Jenn is the grand winner of the 2010 Advertising Research Foundation's Great Mind Rising Star Award and Mobile Marketer named her one of the "Mobile Women to Watch in 2010." Prior to Safecount, she managed a cross-disciplinary team as Vice President of Client and Market Development at Dynamic Logic and in 2006-2007 she lived abroad in Tokyo introducing online ad effectiveness research to the Asia Pacific market. Jennifer has 12 years professional experience in client services, interactive marketing, and research and has worked at an array of companies spanning from consulting firms to start-ups including Accenture, DoubleClick and Bolt Media.