Richard Bullwinkle joined Rovi Corporation in January 2007after the company acquired Mediabolic, where he had served as vice president of Products and chief evangelist. Since that time, Richard has served as chief evangelist responsible for corporate strategy. In his role, Richard helps define the direction of Rovi's products and technology solutions. He represents the company at numerous industry events to gather market perspectives and understand trends that have an impact on the company's customers and the end consumer in order to provide recommendations to the senior team. He also works to establish standards and lead the discussions to promote a better consumer experience throughout the CE industry.

With roles at Mediabolic, Rio Audio, and TiVo, Richard is well known in consumer electronics and entertainment industries. As vice president of products and chief evangelist at Mediabolic, Richard helped pioneer the connected home strategy of connecting entertainment media devices. As a senior member of Rio Audio's product marketing team, Richard played an instrumental part in the creation of some of the most popular MP3 players in the US. At TiVo, Richard was the company's chief evangelist and a senior member of TiVo's product marketing team. He helped create and develop the TiVo products and was behind the campaign to make the TiVo product a household name. Richard graduated from Rollins College in Florida with degrees in English and Music.