Attendees to this session will learn how to use the social platforms to broadcast live video across Periscope, Facebook and YouTube. Learn how to create live streaming video for these platforms; how to shoot live video with solid quality; and how to use their interactive elements. Hear how streaming live increases viewer engagement and learn about additional hardware tools that make for great live streaming broadcasts. Led by Mario Armstrong, NBC TODAY show Digital Lifestyle Contributor, who has done over 600 Periscope broadcasts and uses Facebook live and YouTube live weekly.

Led by the popularity of video games, virtual reality (VR) will, over the next several years, become a pop cultural phenomenon. It has few rivals in terms of its potential to provide a low-cost, portable, and yet highly immersive experience. Of course, none of this means that VR’s future as a mainstream platform is certain. This session addresses key questions including these: When will there be a meaningful market for VR video? How will marketers and advertisers influence this new medium? How should operators and networks (linear or on-demand) view the potential of VR? To what extent will VR impact the viewing of TV and movies?

HEVC's imminent upsweep has hit a strong stumble as royalty uncertainties worry broadcasters and new gains in AVC efficiency satisfy current needs for OTT and broadcasting applications alike. The shift towards virtualized and software-based real-time encoders and just-in-time transcoders also favors AVC for now. That said, new processors and consumer devices are making big bets on HEVC and there are indeed areas where HEVC can add significant value without significant risk. This presentation will present revised forecasts for HEVC uptake, along with recommendations on choice of codecs and architectures for popular applications, in the context of ongoing trends such as 4K, virtual reality and virtualization.

With most major television outlets developing some form of subscription or advertiser supported OTT video application—and countless upstarts developing new programming for the new format—the great unbundling of cable channels has begun. Is it true that the a la carte model is unsustainable? What are the advantages of an unbundled marketplace for content owners and consumers? What are the opportunities for upstarts in an infinite channel marketplace? How will content and marketing evolve in this new paradigm, and what are the principles of next-generation channel bundling and marketing?

Last year was filled with announcements of new products and OTT experiences, creating lots of buzz, but how has that momentum continued into 2016? With reorganized options for viewing, consumers have more choices than ever before, some of which allow them to access their favorite content for a fraction of the cost of a cable subscription. This presentation outlines the new technologies leading the way toward the next generation of broadcasting. From integrated channel guides to place-shifting options, there’s never been more ways for consumers to view their favorite television programming without committing to a contract.

Touchdown! tweets your friend, but you haven't seen a completion yet watching the big game on your tablet. That's because your video stream has fallen behind clock time. This can be due to a number of factors that affect the timing of live video streams. Content processing, content delivery, buffering, decryption, decoding and other factors can cause video streams to get behind clock time. This panel will offer an insightful look at the factors that can affect the timing of streaming of live video. Learn how can you get video delivered effectively over the Internet and other operator's networks without incurring significant delay. You'll also hear about integrating video with social media and learn how to give your viewers a consistent user experience.

In this session you’ll learn how successful enterprise teams balance their creative video messaging with production best practices to engage their customers. We’ll also examine how small changes in your planning, production and review process can improve your video output and productivity. Given its impact in recent years, we’ll discuss how content marketing has affected video performance across your digital channels and audiences. To ensure we don’t overlook your audience’s user experience, we’ll review which video player features have the most impact on enterprise customers and why. Finally, we’ll share how various hosting and sharing platforms are optimized for different video formats.

Lately we’re seeing the rise of brand integration as a means to help fund content creation. Brands now have their own successful production studios, and companies like Yahoo have launched brand-integrated video series. This session will discuss what these and other content creators are doing to gain great audience traction with sponsored digital projects. Hear from original content leaders how brands can best integrate with entertaining video programming to tell a compelling story, proven strategies and partnerships to broaden audience reach, and ultimately how to bring together the consumer, brand, platform and idea to create a formula that works best.

As consumers continue to view content on multiple devices, cut the cord, binge TV and seek new ways to watch, a Great OTT Migration is afoot among the largest providers around the globe. This panel will discuss the hurdles in front of the Great OTT Migration, everything from tech behemoths bidding for sports streaming rights, costs, publishers phasing into broadcasters, technical hurdles, meeting consumer expectations, and a general debate about what will decide the winners from the losers.