Mike Lucero

Mike Lucero
VP, Connected TV Strategy
Ratio

Mike Lucero is a seasoned next gen entertainment executive who is experienced at building bridges between traditional media companies and brands, to the new media landscape that is emerging around us. With deep expertise in OTT (Over the Top Video) on platforms including game consoles, streaming boxes and mobile devices, Mike has played key roles on all sides of the media ecosystem: Publisher, Content and Advertiser. Mike has helped media companies’ increase the value they are able derive from their business initiatives in the digital media and entertainment space through technology innovation and thought-leadership.

At Ratio, Mike is in charge of product management for Ratio TV. Ratio TV uses a cloud-oriented architecture to make it easier for content publishers to build and run their connected TV businesses across a broad range of connected TV platforms that leverage each of those platforms to their fullest capabilities. Ratio customers include Fox, Crackle, Red Bull, Yahoo, Screen Media and many more. Prior to working at Ratio, Mike worked on the Xbox where he was one of the first members of the team that built Xbox Live which boasts over 50MM subscribers and billions of dollars in revenue and profit. While at Xbox he has helped major media publishers including ABC/ESPN, CBS, NBC, Viacom, Hulu, UFC, VEVO, Last.FM, Machinima, Crackle, Last.fm, and BSkyB deliver their content on the Xbox, and helped them migrate their business models to the platform. This has resulted in billions of hours of viewership on the Xbox platform and created valuable new media assets for publishers. Prior to working at Microsoft, Mike managed the advertising accounts for several media brands including FX Cable (which he helped launch) and CBS as well as other brands including JBL and Microsoft.

Mike earned his MBA from Haas School of Business (UC Berkeley) and received a BA in business at the University of Washington. When not building products for Ratio, Mike is a musician and music producer where he is a Grammys member.