Bernarda Duarte

Bernarda Duarte
Director, Content Acquisition
Roku

Bernarda Duarte is director of content acquisition at Roku. In this role, she leads content acquisition efforts working with key partners such as Viacom, Fox, Turner, HBO and Showtime and is responsible for growing channel partners in the LATAM region.

Prior to joining Roku, Bernarda was vice president and general manager at Meruelo Media, LLC where she led the No. 1 broadcast affiliate for MundoFOX. Bernarda joined Meruelo from Fox Network where as vice president of broadcast distribution she launched the MundoFox network. Previously, Bernarda held various marketing positions, including chief marketing officer for the Raza Development Fund, the financial arm of the National Council of La Raza, and director of multicultural marketing for AIG Direct.

She started her media career in 2001, serving as station manager and executive director of broadcasting at the local Univision affiliate in Tucson. Bernarda worked at Univision several years in local programming, sales and operations for the stations in Los Angeles and San Francisco.
Bernarda holds a master’s degree in business administration and a master’s degree in international relations from the University of Southern California. While working towards her undergraduate degree, Bernarda worked as an intern at the United Nations in New York City. She graduated Magna Cum Laude with a degree in International Relations from Occidental College.