Adriana is the Director of Corporate Communications for hi5. Launched in 2003, hi5 is now of the world's largest social networks - ranked as a top 20 website globally and the #1 social network in 26 countries across Latin America, Europe, Asia and Africa. According to comScore, more than 56 million individuals every month visit hi5, which is currently available in 26 languages options.

Adriana was most recently Vice President of the 360 Digital Influence Group at Ogilvy Public Relations Worldwide where she spearheaded operations for social media, word-of-mouth marketing and digital integrations campaigns for clients such as Intel, Wells Fargo, Brocade, ACC, Sun Power, Case Logic, YieldBuild and Naked Juice.

Prior to working at Ogilvy, she served as the Vice President of FutureWorks Media in San Francisco, managing all aspects of operations including business development, digital strategy and account management. Some of her clients included MeeVee, WooMe, Yojo Mobile, DocStoc, Magnify, Fantasy Sports Matrix, Ujogo, StreetAdvisor, Yoono, HeyCosmo, SayHeyHey, GoBig and YourTrumanShow.

 A seasoned Web 2.0Ååer, Adriana is a vlogger for Bubblicious, MeeVee, TheWeakSpot, publishes her own tech lifestyle blog and buzzes around Silicon Valley speaking at industry events such as the Web Video Summit and Tech Innovations Summit. In March 2007, Adriana launched Girs in Tech, an organization focused on touting women's achievements in tech and beyond.

In December 2008, she will be launching Smitten With Mittens, a non-profit providing warm mittens and clothing to orphans in third world countries during their respective Winter seasons.

Adriana holds a bachelor's degree in Sociology and Economics from the University of California at Davis, received a certification from El Tecnologico de Monterrey in Mexico, and was enrolled in Semester at Sea, University of Pittsburgh in 1997. Adriana is also fluent in Spanish and speaks some Japanese and French.