Ole Lütjens is Chief Creative Officer and founding partner at MX, a San Francisco based development and design studio specializing in generating and implementing new ideas about technology and content interaction. Ole has worked at the forefront of emerging technologies as a content producer, designer and entrepreneur since the early '90s. In 1996 he co-founded the Beta Lounge (betalounge.com), one of the first successful online radio stations, and was the Director of R&D at the Ponton Media Lab, a research group that innovated in the areas of Virtual Reality and Interactive Television. Ole holds a masters cum laude in publishing media from the University Of Fine Arts in Hamburg, Germany.

Founded in 2001, MX is part laboratory, part studio and creative agency and designs and builds the technology for the next generation of content interaction. MX has transformed the way people interact and experience content from the birth of audio streaming to the rise of app publishing. A leading collaborator with premiere film studios from the inception of Blu-ray, MX recently conceived and developed industry standard second screen experiences and technology for iOS, Android and Flash. MX has also brought the highest audio quality archives for the world's leading musical artists together.