Mara Winokur is the lead executive for Starz Digital, overseeing the strategy, operation and execution of Starz’s worldwide transactional, on-demand, subscription and ad-supported businesses across multiple digital platforms. She and her team manage the digital distribution, licensing, syndication, content and vendor relationships across a variety of partners and distributors that range from traditional cable/satellite/telco multichannel video affiliates to internet/mobile distributors, game and social media developers/publishers and consumer electronics companies. Under her leadership, the Starz Digital team also spearheads a variety of other initiatives supporting various film and television properties, including IP licensing and digital-only acquisitions.

The video content Starz Digital distributes and markets ranges from theatrical features to short-form animation from each of Starz’ various business units including: Starz Networks (pay television), Anchor Bay Entertainment (home entertainment), Manga Entertainment (Japanese Anime) and Film Roman (animation). In addition to Winokur’s business development responsibilities, she also handles operational activities for the Starz Digital Media team, including coordinating release schedules, managing content delivery, adjusting pricing and tracking and reporting financial results

Winokur previously served as vice president, digital media and business development. Prior to joining Starz, Winokur was the Senior Director of Digital Business Development at EMI Music Entertainment. In this role, Winokur led the team responsible for evaluating business proposals; structuring and negotiating deal terms; and executing agreements in the online and mobile spaces. She also analyzed developing digital trends and advised on new product strategies and business models.
 
Before her position at EMI, Winokur was a Director of New Technology Business Development at Sony BMG Entertainment, coordinating new media deals across territories and guiding regional sales and marketing teams in assessing business development opportunities. In addition, Winokur assisted in analyzing new technology solutions such as anti-piracy, watermarking, and digital formatting. Winokur has also worked in New Media Strategy at The McGraw-Hill Companies, Strategic Alliances at Palm, Inc., and has consulted with several Silicon Valley companies.
 
Winokur received her MBA with honors in Strategy and Finance from the University of Chicago’s Graduate School of Business and her BA in Communications and Psychology from Stanford University.