She is also the Host and Creator of the talk show of YouTube, Partner's Project, interviewing the biggest YouTube stars. Named one of Fast Company’s 2011 Most Influential Women in Technology and Huffington Post’s “Women in Tech to follow on Twitter”, Shira has been the face of the biggest live-streams on the web including, The Oscars and The Grammys among many others. Lazar is a Webby Awards Honoree, Streamy Awards and IAWTV Winner For Best Web Series Live Host.

A digital trailblazer, she speaks at conferences around the world, is a regular contributor on The Huffington Post, Inc, Entrepreneur and appears frequently on networks like Bloomberg TV, HLN, CNN and Fox News Channel discussing Internet culture and digital trends.