Mark East

Mark East
Executive Director, Live Event Operations
iStreamPlanet

Mark has been involved with streaming media virtually since the birth of the technology in the late 90s. A video production professional since 1992, he first began producing live video webcasts in 1999 for ClickHear Productions in San Diego. ClickHear was soon bought by dot-com mainstay, CMGi, and became the streaming media arm of managed hosting provider, NaviSite. During his tenure with that company and through its transition to Streaming Media Corporation, Mark balanced his duties overseeing all of the firm’s live webcast production efforts with his role as head of “Special Projects”. It was this role that first tasked Mark with designing and implementing multi-million-dollar satellite downlink and encoding facilities, permanent “live cam” installations and various other streaming media-related projects both internally and for an esteemed clientele. Through the years, that customer base has included Adobe, AMC Networks, AOL/Time-Warner, Anheuser-Busch, AT&T, CBS Radio, Cisco, Clear Channel, Disney/ABC Television Group, Fox Television, Live Nation, Microsoft, MTV Networks, NASA, NASCAR, NBC, T-Mobile, Turner Sports, UFC, Universal Music Group and Visa, to name a few. In 2007, Mark joined forces with webcasting startup, iStreamPlanet, and has been instrumental in transforming it into the key industry player it is today. Over the past eight years, he has personally overseen over 3000 live events—including two Olympic games, two Super Bowls and countless music festivals, awards shows and other high-profile endeavors—through iStreamPlanet’s Broadcast Operations Center and at hundreds of different venues around the globe. Mark holds a Bachelor’s Degree in Business Administration from San Diego State University and was recently recognized as one of Streaming Media Europe’s “Dream Team”. He is a proud member of the Producer’s Guild of America.