Dave Belding is a sales leader with three decades of experience bringing high-quality technology to the Sports Industry spanning professional teams, colleges, universities, venues and associations. Dave has been integral in driving new ways for organizations to increase fan/viewer engagement, ticket and merchandise sales, and sponsorships through the deployment of live video strategies. His background includes video production, system design, and implementation. With more than 25 years with the Diamond Vision division of Mitsubishi Electric, as well as four years at Barco Media, Dave helped set up and operate portable large-scale display systems at many sporting and entertainment events including AT&T Stadium (home of the Dallas Cowboys), American Airlines Arena (Miami Heat), and Lambeau Field (Green Bay Packers). He was inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame in 2008.