Adam has over 15 years software development and product management experience and has been building advertising technology since 2010. Adam has built products for advertisers that help them connect to their customers across all forms of media. In 2016, this work entered the world of television when he launched dataxu, a self-service Connected TV ad platform with audience targeting and measurement. These capabilities earned top marks from Forrester in 2017 as an omni-channel DSP and 2019 as a holistic video platform. In 2019, Roku acquired dataxu, and launched OneView, the Ad Platform built for TV Streaming. Today, Adam works to build the future for TV automation as a Product Director at Roku.