How to Develop In-House Video Competency, Part 4: Content, Marketing, and Engagement
In this 4th segment of our series on developing in-house video competency we'll look at content production and strategic issues surrounding it: How much content should could you be creating and what types?
Styles of Production
There are lots of different styles of production, and ways to add value and engagement to video by using graphics and motion and animation and spokespeople from your company. If you look at the graphic complexity to some of the full-production video thumbnails in Figure 4 (below), you can see the advantages of moving beyond straight talking heads where possible. Your videos will benegfit from adding a lot of other motion elements.
Figure 4. Full-production videos. Click the image to see it at full size.
Figure 5 (below) highlights DIY videos. All of these videos were created using our platform. They all have high production values and they were created using a mobile app or a desktop setup. This is a great way for you to enable your customers, your stakeholders, your employees, to actually generate video right from their desktop.
Figure 5. DIY videos. Click the image to see it at full size.
In certain cases, with our clients, we have them record the video into their dashboard in the cloud and then we take their video content and we edit it and deliver it back to them. So they provide the video capture piece and we support them with editing, or they may have an in-house team to do the editing themselves. How you approach this segment of the process depends largely on where you place value in terms of the production workflow.
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