When producing Facebook Live or YouTube Live streams for client brands or your own, how to market and promote the streams to how to make sure that followers watch the streams. And how do you reach viewers outside of your existing base of followers? This article discusses what works and what doesn't, and the ROI of each strategy.
Featured Articles,
Posted 30 Jul 2019
In today's mobile-first world, live video serves as a way to connect directly and instantly with the followers you have acquired on your social channels. This article explains how to increase the ROI of live video through identifying a single call to action, advertising your live event, showing off your product/services, and interacting with those who tune in.
Featured Articles,
Posted 24 Jul 2019
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