There's a difference between software where we are in charge, and software where we, and our work, are captives of our tool providers and their subscription-only services. It is in our own best interest to consistently run cost/benefit analyses of the value our tools provide to each of us. We each get to make the decisions that benefit our businesses, and, at a higher level, we are choosing to support those businesses that either do, or do not, put us first.
Featured Articles,
Posted 06 Dec 2023
Today, we are seeing a similar conglomeration of features and abilities in today's production hardware, enabling one person to "do it all!" This begs the question: Should you do it all?
Featured Articles,
Posted 04 Dec 2023
The customer wanting to watch your stream on Insta does not want a horizontal video shoehorned into a vertical frame. The customer watching the horizontal version doesn't want the vertical slice with the same thing blurred out behind it to fill the frame. Each of those customers is hungry for that particular experience. It's your job to give your customers what they are hungry for.
Featured Articles,
Posted 17 Oct 2023
Look at the bigger picture when the wave of amazing gadgets hits. It's already on the way. You can see it coming. Is that item worth the possibility that it fails? Who stands behind it if it does? We're all looking for the next "game changer." That's natural. There are now a lot of companies, half a planet away, trying to be the next NewTek with cutting-edge technologies. Watch your fingers.
Featured Articles,
Posted 12 Sep 2023
I had the opportunity to try and learn to surf earlier this year. I'm very glad that I took the lessons because I soon found out how hard surfing really is. While trying, failing, getting hurt, watching, and learning, I saw some parallels between my lessons on the water and the streaming business—which isn't quite as easy as it looks either.
Featured Articles,
Posted 30 Aug 2023
There's a lot more imperfect gear on the market than ever before—gear we can't count on from gig to gig. Gear that can't deliver reliable video. Features that work and then don't. Devices that connect and then don't. We've lost core reliability. Bulletproof needs to be a feature.
Featured Articles,
Posted 26 Jul 2023
Want to generate and produce videos in dynamic, detailed, and customizable virtual environments using nothing but the built-in video capabilities of your smartphone plus a single subscription-service app? Skyglass Movie Effects Camera App makes it possible, and IEBA Communications' Anthony Burokas explains how.
Featured Articles,
Posted 14 Jun 2023
Knowing where and how your content will be viewed should affect how you produce it. Whether you leave room for commercial breaks or whether you push through as if they aren't there are content considerations that are worth addressing at the outset. For narrative content, this is not just an editing decision: It's something worth keeping in mind even in the writing stage.
Featured Articles,
Posted 07 Jun 2023
Thanks to bonding and some of the other technologies discussed in this guide, the days of sending glitchy, buffering video to viewers should be behind us. Read on to learn about the many options available, at a wide variety of price points, to ensure that streaming professionals can deliver the best video possible.
Featured Articles,
Posted 16 Mar 2023
Today's video producers are now able to leverage new technologies that can really help with the live streaming production—especially on-location. By utilizing what are commonly called "podcast mixers," streaming producers can deliver a bit more polish, while also gaining better flexibility in production.
Featured Articles,
Posted 08 Mar 2023
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