Shelly Palmer is president and CEO of Palmer Advanced Media a deep-knowledge consulting practice specializing in transition advisement and practical application of emerging technologies. This organization is the successor company to Shelly Palmer Productions, one of New York's most successful creative services and productions companies, which Palmer founded in 1980.

He is credited as the patented inventor of the current implementation of Internet Enhanced Television. (Used under royalty agreement by ABC, NBC, CBS, FOX, etc.) He is the Chairman of the Advanced Media Committee and a member of the Board of Governors of the National Academy of Television Arts and Sciences, New York Chapter and a Trustee and co-chair of the Advanced Media Emmy Committee of the National Television Academy. He was founder and CEO of Sweet16 Intermedia, which was a fully integrated marketing company
featuring a Magazine, TV Show, Radio Show, eCommerce and Retail.

Palmer has created, produced and worked on over 5,000 national television and radio commercials. (American Express, Meow Mix, MCI, Candie's Shoes) He has written and produced dozens of major advertising campaigns (Service Merchandise, Snap/CNET/NBCi, The Ricki Lake Show, Madison Square Garden) and numerous value-added promotional campaigns (Caboodles, Pen-Tab, Lipton, Seagram's Soft Drinks).

The winner of ASCAP's 12th and 13th Annual Film & Television Music Award, Palmer is a prolific composer and producer of music for advertising, film, television and radio, and a pioneer in the fields of digital audio as well as Internet technologies.

He is the creator of HotPop a weekly, teen-oriented television series that can be seen on Starz/Encore's WAM! Network and in 28 countries worldwide. Mr. Palmer is CEO of HotPop Productions, LLC which is an eCommerce company formed to monetize the show's large teen audience.

As Palmer's talents are a unique combination of art and business, so too is his integrated approach to marketing & technology. By combining knowledge, best-practices and world-class skills in storytelling, creativity, production capability, marketing, management, IT and eCommerce and a large network of industry professionals, the Shelly Palmer Marketing & Technology Consulting Practice and Palmer Intermedia offer true business solutions for fully integrated advertising and marketing.