Todd Herman, a recognized leader in introducing disruptive advertising models which cross traditional and new media, is General Manager, Media Strategy for Microsoft’s MSN and is charged with creating strategies for engagement with traditional media and forward thinking revenue models. Mr. Herman began working in Streaming Media in 1996, shortly after its inception. From 1997 - 2001, he served as Co-Founder/CEO of theDial, (now Loudeye Radio), a key pioneer in Internet Radio Pioneer. theDial provided offline music service providers and top 100 web properties with private labeled Internet Broadcasts of music and talk, patented Internet Radio technology and Ad Insertion. theDial’s syndication network was the first to welcome Fortune 500 companies and National consumer brands like Microsoft, Sears, H&R Block and Folgers Coffee to Internet Radio advertising. As President of Mediagasm, LLC, he consulted media and technology companies on crossing online and broadcast advertising models, his clients included MSNBC, Music Rebellion, Microsoft, Digonex Technologies and Ads.com -an early pioneer in serving Television advertising online- where he conceived his three C’s of streaming media for consumers: control, condense &combine. He is a contributing author to The Streaming Media Bible by Steve Mack (2002, Wiley & Sons), sits on the advisory board of Digital Hollywood’s Consortium: Hollywood and the Digital Consumer: Music, Movies, TV, News & Sports. In 2003, Mr. Herman joined Microsoft where he wrote the strategy for MSN Video, the leading Broadband Video product which has inaugurated over 100 traditional TV brands into Internet Video and is the top consumer choice for streaming video. Mr. Herman has been a featured solo speaker at Ogilvy’s Verge Summit, Ad:tech, The National Association of Broadcasters, Streaming Media, Johnson & Johnson World-wide Media Days. Before co-founding theDial, Mr. Herman was as a nationally known radio talk show host perhaps most remembered for contributing to the defeat of a sitting House Speaker in 1994; he is an exciting, provocative speaker on media strategy, new media audience dynamics, pop culture and the Internet as the entertainment delivery device of the future – and, more importantly, the present.