David Price plays a key role in driving the development of Ericsson’s global TV business and in helping operators and services providers to deliver next-generation, multi-screen TV services. Prior to joining Ericsson, David served as Vice President, Business Development and Marketing Communications at Harmonic Inc., based in Sunnyvale, California. David joined Harmonic from TV/COM International in San Diego (formerly Oak Communications), where he held the position of Vice President. Originally from the United Kingdom, David moved to the United States for his role as Vice President of M/A-COM Linkabit, now Hughes Network Systems.

David is currently serving as President of the MPEG Industry Forum and has served as a board member for more than six years. He was selected in 2003 and 2004 as one of the "Euro 50" by Cable & Satellite Europe magazine, which celebrates those who have demonstrated outstanding leadership and vision in their fields. Originally an electronics engineer, he graduated from CIT with a Fellowship MBA and has an Honors Bachelor’s degree in Cybernetics, Instrument Physics and Mathematics.