Kevin Nalty is the only career marketer who doubles as one of YouTube's most-viewed creators. He is the author of "Beyond Viral" (Wiley Publishing) and a marketing director at Janssen Pharmaceutical, a Johnson & Johnson company. Nalty is known online as "Nalts," and has created more than 1,000 videos seen more than 250 million times on YouTube alone. He and his videos have also appeared on CNN, NBC, ABCNews, Fox, and BBC.  He is a career marketer and has consulted with and promoted leading brands including Starbucks, MTV, Crown Plaza, Microsoft, Google and Fox Broadcasting shows.  In this session, Kevin will share his own success story along with best practices on leveraging brands on video.