Born and raised in the suburbs of New York City, James is a 2015 graduate from the liberal arts school Eckerd College in St. Pete Beach, Florida. Following brief stints as a municipal business district manager and growth hacker for a SF based tech start-up, James found his calling in the OTT space with Unreel Entertainment. Since, he has led the development and growth of over 50 niche video streaming services, from inception to acquisition.  As Unreel Entertainment’s growth lead,  James has guided content and marketing initiatives for the launch of over 250 apps on OTT platforms, generating millions of installs for partners including World Poker Tour, Popcornflix, Nitro Circus, Adventure Sports Network and Studio71. When he isn’t obsessing over CAC, LTV, etc.,  James cares for his 2-year old pup, Pumba, still is convinced he will play for the Yankees someday via a Rookie of the Year scenario, and enjoys making obscure movie references to the chagrin of most around him.