Sam Drury is Head of User Experience at UI Centric and has been with the company for 10 years. Leading a team of UX designers in the US and Europe, Sam has worked across many industries, including media, entertainment and sport. He has created solutions for many high-profile brands, including Disney, AMC, CBS, UEFA, FIFA, Viacom and Sky. Sam is a specialist in OTT and video streaming experiences, and is a strong advocate of user testing and research as a key part of the design process.