Vice President, Marketing + Digital Strategy
Dayglo Presents
Jonathan Healey is Vice President of Marketing and Digital Strategy at Dayglo Presents, a holding company that owns equity in Brooklyn Bowl, The Capitol Theatre, LOCKN’, FANS, and Relix magazine, among others. A progressive, collaborative, forward-thinking digital media and content development leader, Healey plays a vital function as a senior member of the executive team and works closely with an array of Dayglo departments to help shape the strategy and execution of marketing, promotion, sponsorship, creative, digital, and video media for the company.
Healey was instrumental in the planning, development, marketing, and 2012 re-launch of The Capitol Theatre (Port Chester, New York). The infrastructure built at The Cap served as a springboard to architect and oversee Dayglo’s high-performing, nationwide, venue marketing teams — a group with a proven track record of developing sophisticated promotional strategies that utilize a 360° approach that exceed expectations in achieving online visibility and engagement.
A longtime collaborator with Dayglo founder, Peter Shapiro, the duo have also orchestrated all aspects of film and television, producing award-winning and dynamic productions. Most notably, “Fare Thee Well: Celebrating 50 Years of Grateful Dead” set the record for the largest music pay-per-view event of all-time, with more than 400,000 paid cable/satellite subscriptions and online streams. In turn, Healey later became Dead & Company’s touring video director — a position he still holds while working for Dayglo Presents.
Prior to focusing on Dayglo’s branding marketing and video initiatives, Healey developed and implemented successful digital and video strategies for Lorne Michael’s Burly Bear Network, Ray Dalio’s Bridgewater Associates, Warren Buffet’s Secret Millionaires Club, Diageo, TBS, National Lampoon, Henri Lloyd, and Gathering of the Vibes. An award-winning homebrewer, Healey lives in scenic Easton, Connecticut and is an avid skier.