Joe Friend has built teams, departments, workflows, processes, and products for The Walt Disney Company (ABC, Disney Television, ESPN, FreeForm, Hulu), Fox Networks Group (Fox Broadcast Company, FX Networks, Fox Sports, National Geographic, Big Ten Networks, Fox Deportes, True[X]), Discovery Communications (Discovery, Animal Planet, TLC, Science Channel, OWN, How Stuff Works, Treehugger, Revision3), and The Philadelphia Inquirer, Philadelphia Daily News, & Philly.com.

Joe founded Friend Advising to help Media & Entertainment companies navigate the intricacies of business transformation initiatives.

In his copious spare time, Joe created and cohosts "Film Podcast with Bryan & Joe", publishes graphic novels like "The Robot War", and is a  screenwriter whose works have won multiple awards. Joe also releases music, composes for short films, is a voice actor, and does film work on both sides of the camera.