Melissa is the Executive Vice President at Cheddar, a new live video media company at the intersection of business news and culture. For her creative work in advertising, she was named to Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30 and as one of Digiday's "Changemakers."

Previously, Melissa was BuzzFeed's Vice President of Creative Services, where she led a team of global creatives responsible for building native social content executions for advertisers. Melissa and her team worked with Fortune 500 brands to create compelling, engaging, and social branded content for the social web. Joining the staff in 2010, Rosenthal was a key contributor to the early success of BuzzFeed's branded content advertising model, and created the site's first ads.