As the Head of the Ad Platform at Roku, Youssef Ben Youssef leads Roku’s advertising business across three business lines: programmatic ad platform, data licensing and audience activation. Prior to Roku, Youssef lead the Publishers Solutions team at IPONWEB where he launched a comprehensive publishers monetization platform. Youssef’s ad tech experience extends to strategy and product roles as he was the Sr. Director of GTM and Strategy Operations at AppNexus and Turn.Youssef has an extensive IT and management background. He holds an MBA from Université Laval, and a Master in Computer Science from Bentley University.