Jason Bolles is Senior Vice President, Advanced Advertising at Nielsen responsible for setting the product vision and inspiring new products that leverage the company's core media recognition and personalization technologies.

Previously, Jason was Vice President of Product Leadership for Nielsen. In this role, he was responsible for defining product strategies and roadmaps around content identification for Nielsen's Total Audience Measurement, developing global partnerships, assessing acquisitions, and executing beta programs of early-stage Nielsen products and services.

Earlier in his career, Jason worked in Strategy and Corporate Development at Nielsen Audio where he led M&A activities, evaluated growth potential of new markets and supported the development of corporate strategic objectives.

Jason earned a BS degree in Economics from Gettysburg College.