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How Super Bowl Ad Playbook Will Change in 2026

As we look toward 2026, the takeaway is not that Super Bowl advertising is getting bigger. It is getting more digital, more flexible, and more strategic. The next phase of growth won't come from adding more ads, but from rethinking how monetization shows up inside the live sports experience. Here are three predictions shaping what comes next.

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How AI Is Transforming Localization for Live Content

AI/ML made swift subtitling de rigueur on YouTube and for videoconferencing several years ago. But now LLMs are changing the game for real-time translation and localization and language-mapped reanimation for news and other live content, as PADEM Media Group's Allan McLennan, Alchemy Creations' Andy Beach, and Dubformer's Anton Dvorkovich discuss in this clip from Streaming Media Connect 2025.

How Can Streaming Publishers Predict Where Pirates Will Strike Next?

Curtailing streaming piracy can be a bit like a game of whack-a-mole, whether it's anticipating where the leaking or leeching will come from on a premium live event, or predicting which content pirates are most likely to target. EZDRM Co-Founder Olga Kornienko has helped a broad swath of clients try to get in pirates' heads and stay one or more steps ahead of their attacks, and in this discussion with Integration Therapy's Rebecca Avery from the latest Streaming Media Connect 2025, she discusses pirate strategy and psychology as she's observed it over the years and practical ways to make sense of it and use of it.

How Streamers Can Increase Watch Times and Maximize Value for Brands

Delivering great experiences that keep audiences engaged is the name of the game in live streaming, but for sponsored streams it's also a means to an end. What can streamers do beyond maximizing watch times to keep their brand sponsors happy and ensure a stream succeeds on both critical fronts? John Petrocelli, founder and CEO of Bulldog DM, and Chris Pfaff, founder and CEO of Chris Pfaff Tech Media, discuss in this clip from Streaming Media 2025.

How to Leverage AI in Streaming Ad Tech in 2026

Whether it's traditional machine learning (ML) or its trendier generative cousin, artificial intelligence (AI) is appearing in a range of streaming ad tech use cases for increasing under-the-hood efficiency in streaming monetization applications. Sargeway's Sarge Sargent, Fox's Amit Shetty, Google's Inderpreet Sandhu, IAB Tech Lab's Shailley Singh, and Reality Software's Nadine Krefetz discuss AI's fast-changing role in this clip from Streaming Media 2025.

Streaming Media Columns

Content Creation Consolidation: Bending Spoons Strikes Again

There are a few tools that many streaming pros have used through the years, from WeTransfer to Brightcove to Vimeo. Some are essential to content creation, OTT delivery, and live streaming. All of these tools have one important thing in common now: their recent acquisition by the Italian company Bending Spoons.

Farm to Table

One of the overarching themes of Streaming Media 2025, which took place October 6-8 in Santa Monica, Calif., was the rise of the creator economy. Discussions centered around the changing economics of content creation, delivery, distribution, and curation (with AI playing an ever-larger role in leveling the playing field to varying degrees at all stages); evolving business models for creators looking to leverage and grow their brands and survive and thrive; and the ongoing, unignorable convergence of creator channels and "traditional" streaming platforms. The last topic seems like a particularly noteworthy sign of the times—how many conversations carried on just down the 405 in Huntington Beach in the heyday of Streaming Media West concerned the convergence (or divergence) of streaming upstarts and traditional linear broadcast?

AI Meets Adtech

During an "AI Meets Adtech" panel at Streaming Media 2025 in Santa Monica in October, I did my best to stir things up with a group of industry thought leaders that included Google's Inderpreet Sandhu, Tavant's Filiz Bahmanpour, FOX's Amit Shetty, IAB Tech Lab's Shailley Singh, and former Disney tech ops expert Sarge Sargent.

Streaming and the Success of Our Hopeless Cause

Rely on streaming platforms as free-speech safe spaces while you can, but keep your typewriter and onion-skin paper handy. You may need them sooner than you think.

Streaming Media Industry Whitepapers

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Streaming Media Research

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The State of Streaming Autumn 2020

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