Russell Quy has a fifteen-year history of innovative storytelling and creative problem solving through digital media production. Prior to launching B Live 7 years ago, Russell was the Senior Vice President and Chief Creative Officer for digital media at IMG Worldwide where he led teams in both New York City and London. While at IMG, Russell pitched and oversaw the first original content studio exclusively for Mobile devices call Sprint Powerview producing thirteen two minute videos per day of sports, entertainment, and music programming. Other notable projects include launching the first live streaming product from New York Fashion Week, the first digital video product from the Westminster Kennel Club, and the Webby nominated narrative series Model.Live with Vogue.tv.

Before Russell’s 7 years at IMG he was the Senior Vice President of Media Production at Sportvision ( The inventor of the Virtual First Down Line product ) where he oversaw all creative and production activities around the world. Russell’s first position was to spearhead a new media division at Betelgeuse Productions, one of the highest regarded television post-production facilities at the time.

Russell is the winner of four Emmy awards including the 2003 George Wensel Outstanding Innovative Technical Achievement award for his interactive television product “Nascar In-Car on InDemand.” Russell was also awarded two interactive Emmy awards for on-line product “Nascar Pitcommand“ and PGA Tour’s “TourCast.”