At IBC2026, Show Me What Your AI Tech Changes for Sports Streamers

Aggregation, Personalization, and Other Ways to ‘Own’ Your OTT Subscribers

Partnering with ISPs and telcos to bundle and aggregate content has emerged as an essential strategy for combatting churn and hanging onto customers in the subscription OTT space, but to really "own" the subscriber takes personalizing the experience and other strategies for enhancing subscription value, as Women in Streaming Media Head of Allyship Deepali Narsiker and Philo Head of Product Marketing Steven Chang discuss with Chris Pfaff Tech Media Founder Chris Pfaff in this clip from Streaming Media Connect 2026.

The Evolving Role of Streaming Engineers in the Age of AI and Automation

Streaming engineers' traditional functions are increasingly usurped or at least altered by the offloading of observability and monitoring and much decision-making to automated solutions. When it comes to streaming infrastructure management, how much have AI and automation driven humans from the loop? Where are human eyes on glass—however comparatively inefficient—still critical to sound streaming operations? Do automated solutions actually enable engineers to accomplish more than they could before? Servers.com's Lukas Navickas, SVTA's Bhavesh Upadhyaya, Qualabs' Juan Pablo Saibene, and LiveU's Ben Ratner discuss in this clip from their panel at Streaming Media Connect 2026.

Why Comms Culture Matters Even More Than Comms Tech in Live Streaming Ops

Few aspects of live streaming operations are more mission-critical than effective communications within the production team, and as LinkedIn's Chris Packard, LiveX's Corey Behnke, and the SVTA's Bhavesh Upadhyaya discuss in this clip from Streaming Media Connect, sound communications skills and culture go even further than state-of-the-art comms tech when it comes to delivering and scaling live productions, on-prem, hybrid, or REMI (remote integration).

How AI Is Transforming Streaming Adtech

AI's potential to transform CTV and OTT ad preparation, ad serving, ad placement, contextualization, video analysis, performance, and reporting is fairly well understood and rarely understated. But how are streaming platforms, content owners, and advertisers actually operationalizing AI today? Revry's Alia J. Daniels, Digital Culture Group's Crystal Foote, Dataxis' Ophelie Boucaud, and Sargeway's Sarge Sargent discuss how publishers are leveraging AI's advantages and also addressing some of its limitations in this clip from Streaming Media Connect 2026.

Fair Trade

Even as technology trade shows like IBC, which opens at RAI Amsterdam just as this issue goes to press, atomize those experiences by industry rather than packaging them for popular consumption, they promise "see the world of tomorrow" excitement without the nationalistic and imperialistic baggage associated with it at many of the world's fairs of the 19th and 20th century.

The Agent's Station

One way agentic AI is making inroads into streaming monetization, as I learned at Streaming Media Connect, offers the potential to complement and free up time for human creativity rather than replace it.

The Fine Print

Opening our blog to a never-ending stream of guest contributors yields some of the coolest stuff we publish, with topics that would never occur to me. Though I rarely know when these pieces will arrive or where they'll come from, it is often heady, provocative stuff that I'm proud to publish.

CTV Is Defining the Future of Streaming Ads

While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?

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