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The State of AI In Live Streaming

As with all streaming workflows, AI has steadily crept into the live streaming technology stack. In some cases, the impact is incremental, in others, profound. From production to monetization, here's a quick overview of where AI has become relevant for live event producers and engineers, and some areas where, surprisingly, it hasn't.

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LG Shop Time and the Creator Economy

Integrated purchasing opportunities and creator content are becoming increasingly prominent elements of the CTV experience. How are they converging on major CTV platforms like LG and webOS? Chester Goodson, LG Electronics' senior manager of business development, discusses the rise of creator programming and monetization opportunities available through LG's Shop Time ecommerce app and where the two intersect in this conversation with moderator Chris Pfaff at Streaming Media Connect 2026.

How to Achieve Seamless Shoppable CTV

What strategic and technological innovations are in the pipeline to facilitate more seamless shoppable CTV experiences? Fuse Media's Karl Meyer, Disney's Lexi Swift, Spaceback's Joe Hall, and LG's Chester Goodson address future prospects for enhanced shoppability in this discussion with moderator Chris Pfaff from Streaming Media Connect 2026.

How Streaming Has Transformed NBA Audience Insights

As the NBA has seen its audience shift from traditional TV to streaming, strategies and techniques for measuring that audience and interpreting viewer behavior have shifted with it, with greater fragmentation and different metrics. NBA VP of Global Media Insights Michelle Auguste discusses the challenges and incongruities of audience measurement across different platforms and partners and why old, linear-based models like Nielsen must continue to adapt and evolve in this clip from her keynote fireside chat with Streaming Media's Steve Nathans-Kelly at Streaming Media Connect 2026.

Has Resilience Replaced Scale as Live Sports Streaming’s Chief Concern?

When it comes to withstanding traffic spikes and other factors that stress-test live streams, "your infrastructure is only as strong as the weakest part of the chain," notes DAZN EVP James Pearce in this clip from Streaming Media Connect 2026. So has the resiliency of streaming architecture become a greater factor in livestream success than insufficient scalability or CDN capacity? MTech Sport's Matt Stagg, TATA Communications' Corey Smith, and BT Group's Ian Parr join the debate over where streams are most likely to break down today and whether CDN capacity problems have indeed been solved in this clip from Streaming Media Connect 2026.

Streaming Media Columns

The Fine Print

Opening our blog to a never-ending stream of guest contributors yields some of the coolest stuff we publish, with topics that would never occur to me. Though I rarely know when these pieces will arrive or where they'll come from, it is often heady, provocative stuff that I'm proud to publish.

CTV Is Defining the Future of Streaming Ads

While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?

Content Creation Consolidation: Bending Spoons Strikes Again

There are a few tools that many streaming pros have used through the years, from WeTransfer to Brightcove to Vimeo. Some are essential to content creation, OTT delivery, and live streaming. All of these tools have one important thing in common now: their recent acquisition by the Italian company Bending Spoons.

Farm to Table

One of the overarching themes of Streaming Media 2025, which took place October 6-8 in Santa Monica, Calif., was the rise of the creator economy. Discussions centered around the changing economics of content creation, delivery, distribution, and curation (with AI playing an ever-larger role in leveling the playing field to varying degrees at all stages); evolving business models for creators looking to leverage and grow their brands and survive and thrive; and the ongoing, unignorable convergence of creator channels and "traditional" streaming platforms. The last topic seems like a particularly noteworthy sign of the times—how many conversations carried on just down the 405 in Huntington Beach in the heyday of Streaming Media West concerned the convergence (or divergence) of streaming upstarts and traditional linear broadcast?

Streaming Media Industry Whitepapers

Checklist Report: Ultimate Guide to Maximizing the Value of your Content Library

CacheFly

Streaming Media Research

Media and Broadcast File-Transfer Workflow Challenges

Sponsored By: Signiant

Encoding & Transcoding Trends 2021

Sponsored By: Bitmovin

The State of Streaming Autumn 2020

Sponsored By: Zixi

The 2020 Streaming Monetization Report

Sponsored By: Amazon Web Services (AWS), an Amazon.com company