One of the TV technology industry’s top visionaries, Peter is a pioneer in video content discovery and personalized user experiences. Today ThinkAnalytics is the dominant player in its sector with the world’s most deployed TV and video content discovery solution. Peter is not just a technologist but actively pursues advances in technology to aid business, particularly around customer marketing and personalization Prior to founding ThinkAnalytics over 20 years ago, Peter worked at Hewlett-Packard on telecommunications signaling monitoring software. Before that he held various lead engineering positions at BT. Peter graduated in Computer Science and Microprocessor Systems from the University of Strathclyde, has an MBA with Distinction from the University of Strathclyde Graduate Business School, and is a Chartered Engineer.