Efe Akbulut joined BBC in 2018 and has been heading Analytics & Insights for the last 4 years for BritBox, a joint venture between BBC Studios and ITV. Efe’s unique experience in straddling big data in the world of entertainment was immediately impactful in creating a dashboard that deftly integrated martech with subscriber data. Efe plays an integral role in informing BritBox’s KPIs by evaluating business drivers and providing editorial and biz dev teams with data driven insights. Efe has also been instrumental in expanding BritBox into new markets such as Australia and South Africa. Prior to joining the BBC, Efe was a Senior Analyst for iHeartMedia. Efe worked on initiatives such as the optimization of iHeartRadio’s special events, live activations, and television specials. During Efe’s tenure with the company, he worked on projects with Calvin Harris, Meghan Trainor, and Grammy-winner Wyclef Jean. Efe worked closely with the team that managed the album release campaigns of Wyclef’s comeback album Carnival III, including activations with global DJs, Sony Music, and YouTube Studios. In 2018, Efe was nominated for the Top 5 Grammy U Nominee for Innovation Pitch Contest for creating a multimedia business pitch that aimed to solve the increasing market competition among U.S. music festivals. Efe’s creative chops were lauded when he worked in advertising industry as a creator, copywriter, and strategist in Turkey for global brands such as Unilever and PepsiCo. The Advertising Age publication in Efe’s home country of Turkey, MediaCat, named him ‘a show businessman to watch.’ Efe earned an MS in Integrated Marketing at NYU and a BS in Industrial Engineering at Istanbul Technical University. He is an expert in Advance Analytics skills such as regression models and modeling structures.