Ethan is the VP of Business Insights for Atmosphere, the world's leading streaming TV service for businesses. From the ground up, Ethan built Atmosphere’s analytics platform, which tracks all mission critical data; device stream analytics, platform sales information, ad-sales yield, and audience and venue measurement by vertical. With the expansion of the Place Based Digital OOH network growing, Ethan is helping bridge the gap between digital ad-sales and linear TV buys. Prior to Atmosphere, Ethan ran the analytics and measurement department at the Chive Media Group supporting their flagship website theCHIVE, their eCommerce line, The Chivery, and their charity arm Chive Charities.