Susi Elkins is director of broadcasting and general manager of WKAR Public Media at Michigan State University. WKAR is home to public radio and television for the Michigan capital region, bringing the best of PBS, PBS Kids, NPR, Classical music and award-winning original content to more than 500,000 mid-Michigan residents each week. In collaboration with MSU, Elkins led the effort to launch the first ATSC 3.0 experimental station licensed to a public media organization. Granted the FCC experimental license in June 2018, WKAR then launched the Next Gen Media Innovation Lab to accelerate development of public service applications and NextGen business services for public broadcasters. Elkins currently serves on the PBS Board, the board of America's Public Television Stations (APTS), and the University Licensee Association Executive Council (ULA). Prior to her appointment in March 2017, Elkins served in a variety of roles at the station, including interim director, television station manager, content and community engagement manager, public television producer and instructional television multi-media producer.