10:00 AM ET
7:00 AM PT
Online Sessions
Length: 1 Hour
Speaker(s):
Jan Ozer, Owner, Streaming Learning Center Alex Zambelli, Technical Product Manager, Warner Bros Discovery Behnam Kakavand, Video R&D Lead Engineer, Evolution Alex Davies, Editor and Senior Analyst, Rethink Technology Research Alex Giladi, Fellow, Advanced Technologies, Comcast
Description: If Elvis was a codec developer, he’d be demanding "A little less conversation, a little more action." That's because, while the industry loves to talk about new codecs, they seldom get deployed. In this panel, which features publishers and service providers that have deployed multiple codecs, we explore why, and more importantly cover the how. When does it make sense to deploy a new codec, taking into consideration installed base, new features like HDR, and other factors? What are the economics of new codec deployment, incorporating factors like bandwidth savings on the plus side, and encoding costs, compatibility testing, additional storage costs for files encoded with the new codec, and bandwidth costs from lower caching efficiency? How long does it take to break even when deploying a new codec? Attendees will get a realistic picture of when to deploy a new codec, the costs and savings, and how long it will take to break even. So, "Don't procrastinate, don't articulate—come to the panel and learn when and how to take action.